Creative Evaluation Scorecard

Please rate how well the creative addressed each requirement using the scale below.

Scale:
1 = Missed the mark
2 = Partially addressed
3 = Largely addressed
4 = Fully addressed

If you selected 1 or 2 on any item above, please describe what specifically is missing or misaligned.

If you selected 3 or 4, what should remain unchanged in the next revision?

What is your email address?

How well does the creative align with the stated project goal?

1 2 3 4

Comments

How well does the creative speak to the intended audience?

1 2 3 4

Comments

How clearly is the primary message communicated?

1 2 3 4

Comments

How well does the tone match what was defined at project start?

1 2 3 4

Comments

How well does the design align with the agreed visual direction?

1 2 3 4

Comments

How well does the creative adhere to brand guidelines and requirements?

1 2 3 4

Comments

How well does the creative meet the defined “must-have” requirements?

1 2 3 4

Comments

Overall, how satisfied are you with this draft?

1 2 3 4

Comments

Understand

I understand that revision requests should be tied to the criteria above.

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