SEM Kickoff

Name

Company Name

Website

What are your primary marketing objectives? (e.g., brand awareness, lead generation, sales, etc.)

What specific goals do you want to achieve through Google CPC campaigns? (e.g., increase traffic, boost conversions, reduce cost-per-acquisition, etc.)

Do you have any key performance indicators (KPIs) in mind? If so, please specify.

Who is your target audience? (e.g., demographics, interests, behaviors)

Are there any specific geographic locations you are targeting?

Are there any exclusions or negative audiences you want to avoid?

Are you currently running Google CPC campaigns?

If yes, how long have you been running them?

What types of campaigns are you running? (e.g., Search, Display, Shopping, Video)

What has been your monthly budget?

Do you have any specific campaigns, ad groups, or keywords that have performed well?

What are your current cost-per-click (CPC) and cost-per-acquisition (CPA) averages?

Are there any challenges or issues you've faced with your current campaigns?

Who are your main competitors?

Do you know if they are running Google CPC campaigns? If so, what keywords or ads do they target?

Are there any competitor strategies you admire or wish to counter?

What is your monthly budget for Google CPC campaigns?

Are there any seasonal or time-sensitive campaigns you are planning?

What is your preferred timeline for seeing results?

Do you have existing ad creatives (text ads, banners, video)?

Are there any specific messages or promotions you want to highlight in your campaigns?

Do you have any brand guidelines or restrictions?

What landing pages will you use for your ads?

Do you have conversion tracking set up on your website? (e.g., Google Analytics, Google Tag Manager)

What are the main conversion actions you want to track? (e.g., form submissions, phone calls, purchases)

Are there any other marketing channels you are using? (e.g., SEO, social media, email marketing)

Is there any additional information you would like to share about your business or marketing needs?